Released: 19th April
Seen: 1st May

When you think of the brand name Abercrombie & Fitch, chances are good that the image that comes to your mind is that of an attractive muscular white college guy in low rise jeans. Originally a brand that was associated with hunters, rugged men and Teddy Roosevelt, Abercrombie & Fitch would pivot hard into this image of the cool college frat guy in a way that defined a generation… but of course, as one might expect, when you build your brand on an image of attractive muscular white college guys that tends to mean that there is some shady shit going on and White Hot: The Rise And Fall of Abercrombie & Fitch is here to point out just some of the things that were going on.
Continue reading “White Hot: The Rise And Fall of Abercrombie & Fitch (2022) – Luke Warm”